PTT Netzero — AR Game

One-liner

An AR mobile game for PTT's "You Collect, We Plant" (คุณช่วยเก็บ เราช่วยปลูก) campaign — play a game, help the planet.

Overview

Players download the app, scan their surroundings and collect tree characters. Every tree collected is planted for real in PTT's 1-million-rai reforestation project, increasing greenhouse-gas absorption.

Results

• Over 24,000 downloads during the open beta
• Covered by PTT News